A new paywalled report by Financial Times (via 9to5Mac) shows that Gen Z is key to Appleās dominance. According to the publication, those born after 1996 account for one-third of all iPhone sales in the US.
While all other generations are almost split between iPhone and Android phones, Gen Z is all about the iPhone, as they fear being āthe green bubble guyā in group chats. Samsung, for example, only accounts for 10% of smartphones sold for this generation.
The publication highlights how the blue bubble vs. green bubble issue is key to Appleās dominance among Gen Z users.
āA green message anyone with an Android throws off the entire chat, because now the whole thing has to be SMS,ā said Annelise Hillman, the 24-year-old chief executive of Frontman, a menās grooming business. āSo the social pressure to get an iPhone is pretty insaneā [ā¦]
āIn the back of your mind itās like, āOh my God, have to explain to my friends why our group chat is green now,ā said Anastasia Pelot, a manager at YPulse, a Gen Z and Millennials researcher.
In addition to the power of Appleās blue bubble and iMessage dominance in the US, the iPhone also appeals to its consumers to buy other products from the company. For every 100 iPhones sold, Apple will also sell:
- 35 pairs of AirPods;
- 26 iPads;
- 17 Apple Watch models.
For Samsung, it will only sell 11 tablets, six smartwatches, and six pairs of Galaxy Buds. The report also discovered Gen Z group spends the most time on the smartphone, up to six hours daily.
While outside the US, the green bubble drama isnāt a concern, as many people would prefer to use Telegram or WhatsApp instead, the American audience is Appleās key market, so this report shows that the Cupertino firm ādid rightā for keeping iMessage exclusive to its own devices as it helps driving sales among customers.
Original Article
Disclaimer : OneNewsTech.com is an automatic aggregator around the global media. All the content are available free on Internet. We have just arranged it in one platform for educational purpose only. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials on our website, please contact us – onetechblogs@gmail.com. The content will be deleted within 24 hours.